About Us
We’re redefining Birmingham.
For over a century, Sloss Real Estate has helped shape Birmingham's evolution. What began as an industrial city built on steel has grown into a destination known for innovation, creativity, entrepreneurship, exceptional food, and a remarkable quality of life.
We believe the city's greatest strength is its ability to honor its past while embracing what's next. Through thoughtful redevelopment, historic preservation, and long-term investment, Sloss is creating places that connect Birmingham's rich history with its promising future.
OUR HISTORY
Built for Birmingham
The story of Sloss Real Estate begins long before the company itself was founded. In 1882, Colonel James Withers Sloss founded the Sloss Furnaces, one of the South's first commercially successful blast furnaces. The iron industry it helped fuel transformed Birmingham into one of America's fastest-growing cities, earning it the nickname "The Magic City."
Inspired by that same entrepreneurial spirit and a deep commitment to his hometown, A. Page Sloss founded Sloss Real Estate in 1920. His vision extended beyond buying and selling property; it was about investing in Birmingham's future and recognizing potential where others did not.
That vision was carried forward by his son, A. Page "Pete" Sloss Jr., and continues today under the leadership of President and CEO Cathy Sloss-Jones, the third-generation leader of Sloss Real Estate and great-great-granddaughter of Colonel James Withers Sloss. Together with a dedicated team of real estate professionals, the company continues to shape Birmingham through thoughtful redevelopment, historic preservation, community building and long-term investment.
For more than a century, we've believed that great places don't simply happen but are thoughtfully imagined, carefully restored, and built to serve generations to come.
OUR TEAM
Not Your Ordinary Team of Real Estate Professionals
The Sloss Real Estate team looks a little different than most commercial real estate companies—and that's by design. Our staff includes developers, leasing specialists, brokers, designers, marketers, event planners, property managers, and the team behind one of the Southeast's best farmers' markets.
We don't just manage properties—we create places. Places where businesses grow, neighborhoods thrive, and people gather to work, shop, dine, celebrate, and connect.
OUR MISSION
We’re Bringing the Magic
When many were focused on developing the suburbs, we turned our eye to where our company began, Birmingham’s declining urban core. These pioneering revitalization and community-building efforts are beautifully illustrated in our favorite project, Pepper Place, which has become one of the most written-about destinations in Birmingham, helping to spark a downtown rebirth that continues to this day.
That mindset continues to guide our efforts. From adaptive reuse and thoughtful redevelopment to community programming and placemaking, our work is rooted in the belief that successful real estate strengthens neighborhoods, supports local businesses, and creates lasting value for residents.
Just as importantly, we're committed to building sustainably. Many of our properties have been recognized for innovative design, adaptive reuse, and environmentally responsible practices that preserve Birmingham's architectural heritage while preparing it for the future.
Our logo reflects our commitment, combining a stylized map of Birmingham with a vibrant green leaf—a symbol of how strong communities and sustainable development grow together.
Below are a few of the initiatives and programs that bring our mission to life.
